eobiont is a Berlin-based, German-American advertising agency specialising in integrated marketing communication, digital media and public awareness campaigns. Expertise in interactive/games, viral video and social media in addition to classic print advertising and public relations provide the groundwork for the development of original ideas. Finding creative alternatives to communication doldrums is our driving passion and greatest strength.
The best way to get a teenager to do something? Tell them not to do it. That was exactly the thought that ran through our head as we were asked by the Berlin Fire Department to develop a campaign to reduce injuries from fireworks on New Year‘s Eve. [more...]
… jump into the THW! The first national image and recruiting campaign of the THW (the German catastrophe force) has been awarded to eobiont until 2014. With the slogan “Jump out of the daily grind. Jump into the THW!” the THW wants to attract new volunteers. To the campaign website
The latest entry to our long-running PSA for fire safety and smoke detectors is the whimsical animated viral video “How Mr. Sniffer Learned to Love the Smoke Detector”. But we don’t want to spoil the plot, so just have a look for yourself. Special feature: there are no words so it works in any language. But turn up the volume anyway, cause you won’t want to miss the soundtrack.
An unusual new participant has joined the online community in Germany. Hans-Dieter Schnacks, a retired senior citizen with way too much time and energy on his hands, is posting his home-made videos on his own YouTube channel. [more...]
Thankfully parents no longer need to protect their charges from lions, tigers and bears; but between the hazards lurking under the kitchen sink, on top of the stove or on the street outside, the world is still a dangerous place for the little ones. [more...]
A new design was needed for a poster to mark this year’s “Friday the 13th,” designated Smoke Alarm Awareness Day. Who better to consult than the people personally invested in the issue: firefighters themselves, [more...]
The year was 2000. The posters were still wet with ink as we launched the very first pilot project for what was to become the Smoke Detectors Save Lives national public awareness campaign to encourage fire safety awareness and the use of smoke detectors. [more...]
The flash-based children’s website Ampelini.de attracts an enthusiastic young audience, using animation and fun, interactive games to teach lessons about child safety. Originally conceptualized and designed by eobiont, Ampelini.de has now achieved important official recognition. [more...]
The German Fire Service Association (DFV) has approximately 1.34 million members in its ranks, among them everything from volunteer and youth firefighters to career professionals. [more...]